World has made its World ID for Zoom service available globally to enterprise customers through the Zoom Marketplace, adding a Human Badge to participant video tiles after identity verification. The rollout is intended to help organizations distinguish real participants from AI-generated impersonations during sensitive calls.
During a Zoom meeting, the system compares the Orb image, a live selfie and a frame from the participant’s video feed. All three images must match before the badge appears to other participants.
The verification analyzes video rather than audio or transcripts, and the biometric match runs on the participant’s phone. Zoom receives only the World ID username and verification status, while organizations can set how often users must authenticate; the default period is 24 hours, with options extending to seven, 15 or 30 days.
World first previewed the integration in a limited beta with VanEck Funds in April. Bain Capital, Pantera Capital, OpenExchange, Outtake and VanEck Funds were identified as initial design partners for the broader technology.
The launch follows documented cases in which convincing digital impersonation was used for fraud. In 2024, criminals used deepfaked video and voices of Arup executives during a virtual meeting to persuade an employee to make multiple transfers totaling about $25 million.
More recent attacks have targeted cryptocurrency and financial-technology companies through fabricated Zoom meetings. In one campaign, a suspected North Korea-linked group used a deepfake video, claimed to have audio problems and directed a victim to run troubleshooting commands that concealed malware. The incidents show why a human-presence badge may add a verification signal, although it does not by itself confirm that a participant’s request or instructions are legitimate.