Asos is investigating after users of its phone app received a notification claiming hackers had 'fully compromised' the online fashion retailer's data. The message, sent through Telegram, warned customers that their personal information, including transaction details and demographic data, had been accessed. Despite the alarming notification, the company's website and app continued to function normally on Tuesday morning. Asos is still determining whether a real breach has occurred.
The notification, which targeted customers with a message from the company's data protection officer, referenced a cloud platform called Snowflake, where sensitive customer information is stored. This platform is known for housing large amounts of data, making it a prime target for cybercriminals.
Asos, which has 17 million customers worldwide, is part of a broader trend of companies grappling with cybersecurity threats. The incident highlights the ongoing challenges faced by online retailers in protecting customer data, especially as cybercriminals increasingly exploit high-profile incidents to spread confusion and fear.