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China’s September auto sales fall as record NEV penetration contrasts with weak domestic demand

China’s September auto sales fall as record NEV penetration contrasts with weak domestic demand

China’s automobile production and sales declined year on year in September, extending a weaker first three quarters even as new-energy vehicles continued to expand. Automakers are increasingly relying on overseas shipments while domestic demand remains under pressure.

Passenger-car data showed a sharper domestic slowdown. Even with that decline, NEVs reached a record 67% of passenger-car retail sales; their wholesale penetration rate also reached a record 65.

Exports provided a major counterweight.

Dealers reported weaker-than-usual September-October peak-season traffic and remained cautious about replenishing inventory. High oil prices weighed especially heavily on internal-combustion vehicles, while price competition and weak income confidence encouraged consumers to delay purchases. Replacement demand remained a more important source of support than first-time purchases, and buyers increasingly weighed operating costs, resale value, intelligent features, subsidies and new-model appeal together.

October has a longer effective selling period because the Mid-Autumn Festival fell in late September. Auto shows during the National Day holiday, local subsidies, manufacturer promotions and continuing trade-in subsidies were identified as short-term supports, while the broader market remained characterized by weak recovery and competition for existing demand.

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